Rugged, durable visual brand language

BILT co-founders, Andre Agassi and Gil Reyes approached us to help design and develop the brand language for their line of strength machines. Rugged, durable frame design was an essential element of the brand development to elevate the visual brand language. Weight resistance is enhanced through the patented Intellilift, which allows the user to quickly and easily increase or decrease the weight resistance for a particular machine and exercise by simple pin placement. The result is a "feel" that is intense and unique.